Ninety-four percent of
business owners say digital marketing is essential to their business, but only
12% feel they are digital marketing experts (AWeber Study, Jan. 2014). We
continually hear from our members that they are overwhelmed with digital
marketing choices. Additionally, digital marketing is complex, costly and often
ineffective.
I am pleased to announce
that the Black Owned Beauty Supply Association (BOBSA) has worked hard to find
a solution. Today, we are announcing a partnership with Radio One and Radiate
Media, so we can provide the digital marketing essentials our members need.
In the coming weeks, you
will hear from Tanner Ellis, one of our BOBSA liaisons, who has been
assigned to assist you in learning about this new solution. We encourage you to
accept this invitation to participate in one of the three programs listed
below. Each of these programs will show you how effectively you are reaching
your customers across the Internet and on mobile devices.
There are three programs
available to you as a member:
We look forward to
helping you grow your businesses in this new digital landscape. Be sure to take
advantage of these digital tools as a benefit of being a member of the BOBSA!
Entrepreneurially,
Sam Ennon
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