The walking BILLBOARD!

 

 

The majority of Barbers in the United States are booth renters and laws do not regulate booth renting in all states. With this said, as a booth renter, Barbers are bound to Brand themselves inside of a Barber Shop making the Branding efforts even more stressful. In reality, the Barber must Brand himself in an effort to move his services beyond expectations inside an industry that’s revolutionizing itself.

What does this mean for the American Barber?

 Barbers today are Artists. Why not show their ART? Each Barber possesses a unique method of Art that drives his or her client closer to them. Word of mouth is still the number one proven method of advertising in the world, but inside of our Industry not only is word of mouth is a great advantage but we also show our Art on our clients head. Which in all reality makes our clients walking billboards.

Think about this method of advertising for a second. Billions of Americans start their journeys everyday regardless of their path, this means it's an enormous numbers game, “when I see these numbers, I get excited and you still ask yourselves why ABDY get excited does?"

 

randing your client is the key to this game, think about it! How can we all accomplish this? Your goal is to perform the best services on each and every one of your clients so they can advertise YOU! Regardless of the Barber Shop you may work in, your services as a Barber is the key to your success. Happy clients equal a return client; which ultimately mean they are a Walking Billboard to you!

"Let me know if you AGREE!"

How can we go WRONG?

Look for BOBSA upcoming ad that schedule and USA TODAY Black History Month Special Edition.

We thought that this would be a good opportunity for BOBSA to showcase our organization, celebrate Black History Month, and reach hundreds of thousands of African Americans throughout the US. The publication will be on sale the month of February 2014 nationally capitalizing on USA TODAY's vast distribution, and a digital, sharable version will be available once off newsstands that will be sent to over 1,000,000 people, of diverse ethnic backgrounds. We will also have full access to the digital link.

 

 

Metro Salon Pro Magazine

Check out B.O.B.S.A in the new edition of Metro Salon Pro Online. Metro Salon Pro is a free publication that is distributed  in local salons, grocery stores, coffee houses, colleges and universities, and other businesses in your neighborhood.

 

Dots Mother-Daughter Advertising Team

  Vera White and her daughter, Monique of Evoke Media Marketing, are the “idea girls” behind the Dots-Online Magazine. Located in Moreno Valley California, Evoke made it their mission to lend a hand to the movement at B.O.B.S.A. and thread creative thinking in conjunction with the association members in order to extend its reach.

 Vera started her career in retail advertising while Monique‘s experience stems from her work as an executive account manager with a major advertising agency. Their ideology to nurture the creativity that is a part of each person has helped them grow on a personal level and as well a partnership. The differences in the way they look at things has the brought success to Evoke and they have built a model withstands the ups and downs of the fickle beauty business. They can be found online @ www.evokemediamarketing.com