The majority of Black haircare products are purchased at major mass retailers and at beauty supply stores, not from beauty salons. This is why when you pop into a Target, Walmart, Walgreens, and even a Duane Reed or CVS you’ll see an expanded assortment of products for Black or “multi-ethnic” hair including natural, coily, curly, or even nappy hair. Yes, these large marketers have got the hots for the business of Black hair.
How did it happen? You may remember when Chris Rock released the film Good Hair in 2009 and showed the “creamy crack” market. Black women were revealed spending thousands of dollars on weaves, scorching their scalps with chemical relaxers, and many causing damage to their hair and their psyche.
The film led to serious discussions by Black women of alternatives and helped usher in the movement to natural hair. Since the release of Good Hair sales of chemical relaxers have fallen more than 30-percent according to market research firm Mintel. Weave sales have also declined adds BOBSA (The Black Owned Beauty Supply Association).
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